VizExplorer, a leading provider of operational intelligence solutions for the gaming industry, and customer loyalty strategy and solution expert House Advantage today announced a technology collaboration to enhance marketing operations by enabling a multi-channel customer engagement framework aimed at increasing customer loyalty.

The partnership delivers a powerful marketing platform built on proven patron loyalty and marketing automation products widely used across the gaming and hospitality industry. Leveraging HALo, House Advantage’s robust suite of loyalty marketing products, and layering on the powerful campaignViz™ solution from VizExplorer, the integrated solution gives marketers access to a seamless customer relationship marketing capability ecosystem.

With campaignViz, marketers can segment audiences, create targeted campaigns and execute promotions by leveraging the HALo loyalty platform for offer delivery through the right channel. Guests receive communications and offers that include real-time access and redemption benefits. By combining real-time data across all customer touchpoints, the solution employs rule-based marketing capabilities to enable near real-time offer delivery — from cash offers to complimentary dinners and hotel rooms.

VizExplorer’s proven operational intelligence and analytical solutions provide powerful capabilities for casino operators to optimize their gaming floor and promote deeper levels of engagement with their guests through highly targeted marketing campaigns.

“We are excited to enter into a strategic partnership with VizExplorer to deliver this innovative solution. The collaboration provides a comprehensive loyalty and customer relationship management platform that enables a sophisticated real-time, bi-directional and seamless exchange of offers and rewards across every possible customer channel,” said House Advantage President and CEO Jon Wolfe.

“We are using our expertise in systems integration to combine two powerful software platforms to streamline marketing operations and deliver an enhanced experience for guests who frequent multiple properties by the same owner,” said VizExplorer CTO Andrew Cardno.

About VizExplorer

VizExplorer offers Operational Intelligence (OI) solutions to the casino, sports and entertainment, and manufacturing industries. The next generation in data-driven decision-making, OI delivers on the promise of business intelligence by letting businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools enable enterprises to address smart space and profit optimization, marketing campaign management, CRM and customer development, dispatch and service management, and customer service automation.

VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand.

About House Advantage, LLC

House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. With House Advantage, brands increase customer engagement, generate vital business intelligence and boost per-patron share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, with offices in Macau SAR, Reno, NV, and Memphis, TN.

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