Company’s HALo Platform Recognized with Prestigious 2018 MarTech Breakthrough Award

House Advantage (HA), the global leader in loyalty strategy and solutions, today announced that it has been selected as the winner of the “Best Overall Loyalty Marketing Platform” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today.

“We are honored to have received this terrific award from MarTech,” said Jon C. Wolfe, CEO of House Advantage. “Our team works tirelessly to build superior customer loyalty programs on every level from strategy through execution. We pride ourselves on being a loyalty strategy company with deep strategic and operational experience across loyalty marketing, business management, finance and operations. It’s incredibly gratifying to have our team’s products and efforts recognized with this unique award,” concluded Wolfe.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,000 nominations from over 12 different countries throughout the world.

“Customer loyalty is the ultimate indicator of marketing and business success, and we were thrilled to see several leading martech companies delivering innovative marketing technology to help companies improve their customer loyalty programs,” said James Johnson, Managing Director at MarTech Breakthrough. “House Advantage is at the forefront of customer loyalty martech, providing a real-time capture of customer behavior across transactional touchpoints and engagement channels, and then empowering companies to leverage that data to build deeper relationships with more customers. Congratulations to House Advantage on their well-deserved 2018 MarTech Breakthrough Award.”

About House Advantage, LLC
House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. With House Advantage, brands increase customer engagement, generate vital business intelligence and boost per-patron share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, with offices in Macau SAR, Reno, NV and Memphis, TN. For more information, please visit,

About MarTech Breakthrough
Part of the Tech Breakthrough Awards organization, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit

LAS VEGAS (PRWEB) August 23, 2018

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