By Jon C. Wolfe, President and CEO

We would like to introduce you to House Advantage, loyalty experts that bring robust software solutions and system interface capabilities to many of the largest, most dynamic and most successful customer loyalty programs in the world. We’ve got a lot we’d like to say about that, so we recently enhanced our website ( and launched this blog to help us contribute to the vast and exciting conversation that’s happening around customer loyalty strategy, loyalty technology, 1:1 marketing programs, point-of-sale solutions and much more.

Our mission is to help companies differentiate their loyalty programs to deliver customer experiences that forge and sustain lasting relationships with more customers. Competition is squeezing company profit margins in every industry, and the value of a strong, lasting customer relationship is greater than ever. We offer a suite of integrated software solutions that help companies deliver the kind of customer experiences that forge and sustain those lasting relationships and drive profit. We also provide the strategic support and integration tools to help companies stay at the pulse of innovation and keep one step ahead.

We currently service some of the world’s most successful gaming, resort and entertainment companies with our suite of loyalty software solutions, HALo. Today the HALo platform:

  • Manages over 100 million patron profiles on behalf of their customers
  • Processes every gaming rating and patron spend for over 100,000 slot and gaming tables
  • Tracks and rewards patron spend at nearly 50,000 hotels for rooms, spas and retail outlets
  • Integrates over 300 food and beverage operations, allowing patrons to earn and redeem awards directly through point of sale systems

As part of our commitment to continued learning and knowledge share, last month House Advantage sponsored and attended the 2016 Loyalty Expo hosted by Loyalty 360 in Orlando. Participating in industry events and conversations are an important opportunity for us to engage with companies that are focused on delivering an ever-evolving loyalty program and advancing the customer experience. It’s a key way for us to help you stay one step ahead.

In the posts to follow, we’ll continue to share company news and spotlight ideas to help you accelerate your loyalty programs to grow and retain your best customers. We encourage you to follow along and send us your feedback and/or questions at any time. You can also find us sharing news and content we find interesting on Twitter and LinkedIn.

Get to know House Advantage.

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