Our CEO, Jon Wolfe, provides some insights into the role of payment solutions in a comprehensive loyalty solution in a recent Forbes article when he was interviewed by Tina Mulqueen.

“When marketers think about the omnichannel experience, we often consider communication and engagement, with the payment experience as an afterthought. Still, it comes as no surprise that providing customers with a seamless transaction across channels can increase retention and satisfaction……

….Many payment solutions today have built-in loyalty programs, and collect important data. By making payments a central component of the omnichannel strategy, retailers are rewarded with rich customer insights. “Payment solutions are the next frontier of loyalty programs because they’re so data rich,” says Jon Wolfe, the founder and CEO of House Advantage, which recently launched an omichannel solution that leverages customer data on behaviors and transactions to provide real-time rewards across digital and brick-and-mortar sites.

“You get to understand the customer beyond their habits in one place – you get data that tells the stories of their lifestyles, how they live, and from that are able to up the value of currencies like points into rewards they actually want to use,” says Wolfe.

Incorporating payment solutions into an omnichannel strategy has been particularly difficult for brick-and-mortar retailers, who often don’t know who their customers are in-store.”

To read the entire article that originally appeared in Forbes can be found by clicking here.

 

Forbes Article by Tina Mulqueen

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