Leading technology providers combine patron loyalty software with innovative cashless payment solutions to offer a unique set of capabilities; enhancing customer loyalty and engagement and delivering operational efficiencies.

House Advantage, a leading provider of customer loyalty strategy and solution expertise, and Sightline Payments, a market leader in payment solutions, today announced a strategic integration partnership.

As an integrated solution, Sightline Payments Play+® platform and SPAN™ Network will allow an account holder to transfer funds electronically from their Play+ account, directly to or from the casino and across other customer touch points through House Advantage’s award-winning HALo® loyalty platform.

“We are excited to enter into this partnership with Sightline Payments to develop a system interface across the two platforms.  The integrated solutions provide an innovative opportunity to expand the value proposition beyond the casino property, ultimately providing marketers and operators with the ability to bolster customer loyalty and engagement,” said House Advantage Chief Marketing Officer Brett Kline.

“We are pleased to partner with House Advantage on their award-winning HALo® platform to deliver the next generation of gaming payments innovation. At slot machines, players will be able to use their existing casino loyalty cards to securely move funds electronically to and from their FDIC-insured Play+® accounts. Play+® allows players to avoid the hassle, cost and risk associated with using cash in a casino,” said Sightline Payments EVP Diran Kludjian.

About House Advantage, LLC
House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. With House Advantage, brands increase customer engagement, generate vital business intelligence and boost per-patron share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, with offices in Macau SAR, Reno, NV and Memphis, TN. www.houseadv.com

About Sightline Payments
Las Vegas based Sightline Payments has developed the award winning Play+®System, a revolutionary cashless payments platform that offers a single integrated solution for brick & mortar casinos, race & sports books, real-money online and mobile wagering, social gaming, ADW operators and state lotteries. For more information visit, www.sightlinepayments.com. See Sightline at G2E 2016, Booth 1623.

Press Contacts:
House Advantage – Brett C. Kline | +1 702-882-3041 | brett.kline@houseadv.com
Sightline Payments – Diran Kludjian | +1 561-866-8348 | dkludjian@sightlinepayments.com

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