Our CEO Jon Wolfe sat down with Casino Journal and answered some questions on omnichannel loyalty plus provides an update on the ongoing development of HALo.
Joan Mantini provided this overview of the company as well. “House Advantage offers decades of experience in loyalty programs for the resort, leisure and entertainment markets. The company provides loyalty marketing technologies, reinforced by strategic expertise and deep industry experience that empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. With House Advantage, brands increase customer engagement, generate vital business intelligence and boost per-patron share-of-wallet with seamless integration and total support for their existing systems.” Here are a few of the questions and answers Jon provided:
How is an omnichannel approach beneficial to casino operators looking to accelerate loyalty efforts?
“Customers want to interact and engage with brands in a manner they prefer and place a tremendous value to brands that recognize and engage them in the manner they prefer. To achieve, or better, earn this from your customers, it is imperative to create a holistic and integrated approach that results in seamless system integrations across what can be disparate systems, have a data architecture that enables real-time capture of customer behavior across transactional touchpoints and all engagement channels and leveraging that data to build deeper relationships with more customers……”
Can you describe the 360-degree perspective and how it creates personalization in engaging customers?
“Simply put, brands, in an absolute sense, want to capture all customer transactional and behavior data across all touchpoints and all engagement and social channels in real time. Capturing this rich customer data means you can learn and proactively engage customers where they are along the customer loyalty journey….”
To get all of the details and see the complete answers in the Casino Journal article simply click here.
Joan Mantini Associate Editor of Casino Journal