Your loyalty program is critical to the success of your business. Put your trust in the expertise and leadership of the House Advantage team. We are a loyalty strategy company with deep strategic and operational experience across loyalty marketing, business management, finance and operations. Count on House Advantage as your strategy and technology partner to help you optimize your loyalty program platform.

Jon Wolfe

Jon C. Wolfe

President and CEO

Jon Wolfe is the founder, president and CEO of House Advantage, with a quarter century of casino senior management and technology experience in the gaming and hospitality industry. Wolfe is widely considered an expert in business intelligence and the leveraging of patron information across all aspects of integrated resort operations to drive revenues and profitability, while simultaneously building patron loyalty in very competitive environments. Prior to founding House Advantage, he served as executive vice president of operations and chief information officer (CIO) for Binion Enterprises, senior vice president (SVP) and CIO of Resorts International, SVP and CIO of Horseshoe Gaming Group, and President of CCPI, Horseshoe’s intellectual property holding company.

Prior to his career in the gaming industry, Wolfe worked in various senior level technology and management roles with such organizations as the Army Corps of Engineers, CDSI (private technology contractor to Department of Defense), Memphis Area Teacher’s Credit Union (banking and finance), Nike and LeBonheur Children’s Medical Center. Mr. Wolfe attended the University of Mississippi and University of Memphis.

Gary Kapral

Gary Kapral

Chief Operating Officer

Gary Kapral is House Advantage’s chief operating officer, responsible for Operations, Finance and Accounting, and Human Capital, with a focus on helping the company scale as it grows both domestically and internationally. Prior to House Advantage, Kapral served nine years as senior vice president at Bally Technologies, where he was a key part of the senior leadership team charged with operational and organizational responsibilities including global manufacturing, supply chain, logistics, mergers and acquisitions, human resources, facilities, internal audit and other strategic initiatives as business needs necessitated.

Kapral began his career in financial positions after graduating from the University of Illinois with a degree in Accounting and CPA certification.  He grew into senior financial roles at SGL Carbon, a $1billion German-based manufacturer of advanced materials where he gained international and strategic expertise. In Portland, Kapral later joined Electro Scientific Industries as vice president and general manager for its Machine Vision/Robotics division, and served as CFO for MicroField Group, Inc., a public electrical services company.

Thomas Patchin

Thomas Patchin

Executive Vice President of Operations

Thomas Patchin is the executive vice president of operations at House Advantage and is responsible for the day-to-day operations of the business. He leads a team that provides all aspects of account management, support, installations and customer service for some of the largest gaming companies in the world. Prior to his current role, he worked in Atlantic City, New Jersey, leading Revel Entertainment’s marketing, yield management and IT teams as the VP of marketing and information technologies. Patchin has also served in senior executive marketing and operations roles at Sprint, Switch and Z4 Interactive. During his 20-year career, Patchin has been recognized with multiple industry designations including Frost and Sullivan’s Marketing Award, Sprint CEO Leadership Award and Las Vegas Chamber of Commerce and Leadership Las Vegas. Patchin earned his Bachelor’s degree in Business Administration from Gordon College in Wenham, Massachusetts, and has Master Hotel Supplier (MHS) designation from the American Hotel and Motel Association.

Darryll Pleasant

Darryll Pleasant

Chief Architect

Darryll Pleasant is responsible for all technical designs and evaluations for all House Advantage products. He serves as a main technical point of contact for clients, vendors and internal resources. He leads a team of seasoned software developers focused on key strategic product development initiatives. Prior to this role, he served as vice president of Product Development for House Advantage, and various key technical roles with International Game Technology for the last 20 years. Pleasant has been awarded a number of patents and awards during his career. Pleasant earned his Bachelor of Science degree at California State University San Bernardino with a Mathematics minor.

Rod Thomas

Rod Thomas

Vice President of Technical Services

Rod Thomas is responsible for providing technical guidance, developing his business unit’s operating plan, and directing the activities of the Technical Services team. In addition, he serves as a technical point of contact for clients and key strategic partners. Thomas is responsible for leading a team of engineers whose primary objective is focused on the execution of the companies’ strategic plans. Prior to this role, he served as director of Applications for Penn National Gaming Inc., and has held various other key technical roles with Penn National Gaming, and the Isle of Capri Casino spanning over the last 15 years. Thomas earned his Bachelor’s degree in Business Administration from Alvernia University in Reading’ Pennsylvania.

Wes Nall

Wes Nall

Vice President of Operations

Wes is responsible for supporting all deployed House Advantage HALo systems, managing HALo system deployments, and helping with new product development and testing. Previously Wes served as the Vice President of Corporate IT for Resorts International managing gaming operations IT for the six Resorts’ properties including Las Vegas Hilton, East Chicago Resorts, Tunica Resorts and Bally’s, Atlantic City Resorts and Hilton. In addition to Wes’ day-to-day responsibilities, he was a key member of a team responsible for the design, development, deployment and implementation of Resort’s enterprise loyalty program, Destination Club. Prior to Resorts, Wes held senior IT leadership roles with Harrah’s Entertainment and Horseshoe Gaming.