Your loyalty program is critical to the success of your business. Put your trust in the expertise and leadership of the House Advantage team. We are a loyalty strategy company with deep strategic and operational experience across loyalty marketing, business management, finance and operations. Count on House Advantage as your strategy and technology partner to help you optimize your loyalty program platform.

Jon Wolfe

Jon C. Wolfe

President and CEO

Jon Wolfe is the founder, president and CEO of House Advantage, with a quarter century of casino senior management and technology experience in the gaming and hospitality industry. Wolfe is widely considered an expert in business intelligence and the leveraging of patron information across all aspects of integrated resort operations to drive revenues and profitability, while simultaneously building patron loyalty in very competitive environments. Prior to founding House Advantage, he served as executive vice president of operations and chief information officer (CIO) for Binion Enterprises, senior vice president (SVP) and CIO of Resorts International, SVP and CIO of Horseshoe Gaming Group, and President of CCPI, Horseshoe’s intellectual property holding company.

Prior to his career in the gaming industry, Wolfe worked in various senior level technology and management roles with such organizations as the Army Corps of Engineers, CDSI (private technology contractor to Department of Defense), Memphis Area Teacher’s Credit Union (banking and finance), Nike and LeBonheur Children’s Medical Center. Mr. Wolfe attended the University of Mississippi and University of Memphis.

Gary Kapral

Gary Kapral

Chief Operating Officer

Gary Kapral is House Advantage’s chief operating officer, responsible for Operations, Finance and Accounting, and Human Capital, with a focus on helping the company scale as it grows both domestically and internationally. Prior to House Advantage, Kapral served nine years as senior vice president at Bally Technologies, where he was a key part of the senior leadership team charged with operational and organizational responsibilities including global manufacturing, supply chain, logistics, mergers and acquisitions, human resources, facilities, internal audit and other strategic initiatives as business needs necessitated.

Kapral began his career in financial positions after graduating from the University of Illinois with a degree in Accounting and CPA certification.  He grew into senior financial roles at SGL Carbon, a $1billion German-based manufacturer of advanced materials where he gained international and strategic expertise. In Portland, Kapral later joined Electro Scientific Industries as vice president and general manager for its Machine Vision/Robotics division, and served as CFO for MicroField Group, Inc., a public electrical services company.

Rod Thomas

Rod Thomas

Senior Vice President of Technical Services

Rod Thomas is responsible for providing technical guidance, developing his business unit’s operating plan, and directing the activities of the Technical Services team. In addition, he serves as a technical point of contact for clients and key strategic partners. Thomas is responsible for leading a team of engineers whose primary objective is focused on the execution of the companies’ strategic plans. Prior to this role, he served as director of Applications for Penn National Gaming Inc., and has held various other key technical roles with Penn National Gaming, and the Isle of Capri Casino spanning over the last 15 years. Thomas earned his Bachelor’s degree in Business Administration from Alvernia University in Reading’ Pennsylvania.

Wes Nall

Wes Nall

Vice President of Technical Strategies

Wes Nall is responsible for supporting all deployed House Advantage and eTouchMenu systems, managing HALo system deployments, and overseeing new product development and testing across the HALo and eTouchMenu product lines. Previously Wes served as the Vice President of Corporate IT for Resorts International managing gaming operations IT for the six Resorts’ properties including Las Vegas Hilton, East Chicago Resorts, Tunica Resorts and Bally’s, Atlantic City Resorts and Hilton. In addition to Wes’ day-to-day responsibilities, he was a key member of a team responsible for the design, development, deployment and implementation of Resort’s enterprise loyalty program, Destination Club. Prior to Resorts, Wes held senior IT leadership roles with Harrah’s Entertainment and Horseshoe Gaming.

Kenna Beaver

Vice President of Loyalty Solutions

Kenna Beaver is the Vice President of Loyalty Solutions at House Advantage.  She is responsible for overseeing the UI and creative design for our numerous software solutions, as well as the quality assurance of all applications. In addition, she oversees the day to day operations for customer account management and captures all customer requirements to ensure integration into the application roadmap. Prior to her current role, she was the Sr. Corporate Director of Loyalty Marketing for Choctaw Casinos & Resorts leading their marketing efforts for all gaming locations.  Kenna has held various executive marketing roles at MGM Grand Resorts and Station Casinos spanning over 20 years.