By Jon Wolfe, President and CEO of House Advantage
If our experiences developing loyalty programs and solutions have taught us anything, it’s that good strategy is the most essential ingredient for the success of a loyalty program.
In our recent post, we went deep into the 360-degree perspective on loyalty and customer engagement, and why we believe our approach offers unparalleled value to programs and enterprises of all sizes. Here, we’re going to explore how House Advantage defines and delivers loyalty strategy and guidance to our customers in order to build, expand and optimize their loyalty programs. Then in upcoming posts, we’ll dig into how our loyalty solution set and system integration services complete the House Advantage 360-degree loyalty program toolkit.
We got our start providing loyalty strategy and solutions to the gaming industry. And our decades of experience in loyalty platform creation, marketing strategy and program management also extends to the hotel/resort, retail, dining, spa and entertainment markets. We approach strategy from two directions: first, program foundation and second, program optimization.
Program Foundation services are ideal for organizations that need House Advantage to help develop or implement a winning loyalty program strategy on their behalf. Those services include:
- Loyalty Program Design – House Advantage has partnered with some of the world’s largest integrated resort brands to help design and deploy loyalty programs from the ground up.
- Program Management and Execution – Are you looking for a partner to take on some, or all, of the burden of managing and executing your loyalty program? Our seasoned loyalty marketing professionals are experts at managing any aspect of your program – from full program management to execution of specific promotions and campaigns.
- New Product Development – For brands looking to expand their programs through new loyalty marketing capabilities, we bring a wealth of experience and expertise in developing and deploying customized solutions.
Program Optimization services take existing loyalty programs and improve them, offering dramatic gains in effectiveness and results.
- Loyalty Strategy Enhancements – With House Advantage, you gain an experienced partner to analyze and prioritize the areas of opportunity in your program, determine the optimal plan of action, and support implementation in whatever way best aligns with your customer engagement objectives.
- Program Performance Evaluation – Are you managing the right things? How is your loyalty program performing? What are your KPIs, and are there other success measures you should prioritize? How does your return on investment compare with the leaders in your space? House Advantage brings a fresh perspective and an outstanding track record in program optimization to help you answer these important strategic questions.
- Audience Analysis and Optimization – Our decades of experience in analyzing and optimizing critical databases – from issue diagnosis to data collection strategies, patron segmentation to data hygiene – helps ensure your databases remain your greatest asset.
- Predictive Marketing Tools – We pair our strategy expertise with our software development capabilities to deliver targeted marketing solutions that anticipate customer behavior, location and other factors, and can deploy these services atop your existing program infrastructure.
- Location-Based Marketing – Our location-based marketing services are grounded in a strategy-first mindset and help you custom-tailor your customer engagement opportunities in the mobile moments that matter most.
House Advantage is your “always-on” partner for excellence implementing, managing and optimizing your loyalty program. If you’d like to learn more about how our strategy services can add value to your loyalty efforts, please give us a call or fill out our contact sheet. And please join us again soon as we take a deep dive into the solutions and integrations that bring superior loyalty strategies to life.