The HALo Platform

Our suite of loyalty software solutions, HALo, is a proven loyalty management platform with over 120 installations across 70 markets worldwide. It supports over 100 million patron profiles. Today, the ever-evolving HALo platform:


Manages over 100 million patron profiles on behalf of their customers.


Processing every gaming rating and patron spend for over 150,000 slot and gaming tables while calculating, publishing and redeeming earned rewards in real time.


Tracking and rewarding patron spend at nearly 70,000 hotels for rooms, spas and retail outlets.


Integrates over 600 food and beverage operations, allowing patrons to earn and redeem rewards directly through point of sale systems.

When your loyalty program is critical for success, trust the expertise and leadership of House Advantage.

Give Your Patrons A More Rewarding Loyalty Experience

HALo is a comprehensive suite of loyalty solutions that will help you differentiate and extend your offerings to gain competitive advantage in highly dynamic markets.

Extend the value of your current investments

Seamlessly integrate HALo loyalty solutions with existing systems.

Incorporate patron data universally

Provide a consistent experience across all existing transactional systems.

Expand the value proposition of your program

Engage your members across all amenities and touch points, in real time.

“House Advantage will differentiate your loyalty program. The HALo solutions they provide can be tailored to fit any need. Customers become more engaged in the program and you gain a competitive advantage.”

Senior loyalty marketing executive

Empower patrons to redeem offers and rewards when they want

Let customers manage experiences through a variety of self-service interfaces.

Enable the creation and execution of new programs

Offer and promotional campaigns through a suite of advanced loyalty marketing capabilities.

Don’t take our word for it.

Here’s what our customers say about House Advantage.

  • After an extensive review of loyalty consulting and solution companies, it was clear that House Advantage offered the most comprehensive set of loyalty solution capabilities. What also separated House Advantage from the rest is their operational experience. They know our business!

    Senior loyalty marketing executive
  • Our partnership with House Advantage gave us the tools to transform our loyalty marketing programs, increase customer engagement and drive new revenue opportunities.

    CEO, top US destination resort operator
  • House Advantage handles HALo deployment and support, which allows my IT teams to focus on other initiatives. Partnering with House Advantage for their deep expertise in customer loyalty and hands-on approach has been critical to our success.

    CIO, international hotel group
Elevate your loyalty programs
Create new promotions with a suite of advanced loyalty marketing capabilities.
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